A new inquiry, you reply explaining your services, and it looks like they’re on board meaning. You’re on track to securing another client, but then it comes to the proposal. The opportunity to sell the project to the client, agree with a cost and get them fully on board for 90 designers. This is where it goes horribly wrong; this is where you get told.
You’re too expensive or get straight-up ghosted when logo design service uk tells them a price. Why? Because you’re failing to do two crucial things when pitching the project to the client. How do I know this? I have made these mistakes for years. As a result, I struggled to get clients leaving me frustrated, and it even forced me to lower my prices.
My Proposal Strategy
This kept happening until I decided to overhaul my proposal strategy and take a different approach to sell my services. When I did, it was game-changing. I instantly started landing higher-paying clients because I’d learned how to sell my services in the correct way. I’m going to share with you the exact changes I made so you can start earning more money as a designer.
Understand A Project Proposal
But first, we have to understand what a project proposal is; this is a document that outlines the project objectives and services. Time frame cost and more you send this over to the client after you’ve had a consultation call or a chat. It gives you the chance to pitch your services in the best way.
Most Designers Going To Wrong
We’ve identified what a project proposal actually is and what is it that most designers get wrong about this stage. One thing they fail to do is build trust with the client. This is because they focus on the wrong things when pitching their services. This is super important because clients aren’t looking for the best designer; instead, they’re looking for the least risky option.
Branding is a big deal to businesses and a significant investment meaning. They have fears of getting it wrong and need to be reassured. They’re making the right decision if you don’t quit. Believe me, and the clients choose the less risky option.
What You Search On Amazon
Let me ask you this when you’re shopping for something on amazon. How much more likely are you to choose one product over another just because it has prime delivery you do. This is because it quickly gives you an assurance that your item will be delivered in a timely manner. That prime blue logo next to the product instantly builds trust.
Pitching Your Work To A Client
We need to do that when pitching our work to the client. How well there are three things we can do first and most simple. Add a guarantee; this helps quickly build trust and gives the client assurance that their work will be completed to a high standard. In a timely manner, next is case studies.
This isn’t as simple as just getting testimonials from your website. You want to add case studies from previous clients who are in a similar industry or have a similar style to the potential client. This makes the testimonials more relatable, and they get first-hand evidence of the work that you’ve done.
Build Trust With The Client
The final thing to add to build trust with the client is a clear outline of the whole design process. Suppose they were to go ahead with the project. They know exactly what to expect; this gives you a chance to showcase your expertise by providing details about what each stage entails. It also helps the client buy into the project as they get an insight into what is working with you. Look like this edition not only helps build trust but it also helps sell your services as it positions. You as someone with experience, skill, and knowledge within the industry.
Not Sell Your Services
The next big mistake that designers make when it comes to client proposals is they are selling their services. You might be thinking; that the wait isn’t the whole point of the proposal. You’d be thinking correctly, but most designers do it wrong. They fail to consider the clients and their problems and instead focus too much on the services that they offer to see.
You need to sell the solution to the client’s problem, not your services. Yes, your services are what’s going to make the difference. But the client doesn’t know that let me paint you a picture. The client is a new business, and its main goal is to get clients.
Position Your Services
In this scenario, you would position your services in a way that helps with the goal. For example, a distinct brand entity helps build brand awareness leading to more customers through the door. You aren’t just a designer; you are a problem solver. Let me ask you this who do you think gets paid more the designer who creates a logo or the designer who elevates a business through branding, by giving them a unique look and helping them set themselves apart from all of the competition.
Give The Solution To Your Clients
All while increasing brand awareness and recognition. It’s a no contest, so include this in the proposal. Add a section for objectives. I like to place this right. At the very start so the client can immediately see that I understand their goals and problems. Then I go on to explain how my services are the solution remember. The client probably doesn’t care about your offerings instead. They care about how you can help them achieve their goals and help solve their problems.
Also Read: All About CUET Syllabus 2022
Always keep this in mind when pitching your services. The goal of these additions to your brand proposal is to have eliminated all of the clients. Uncertainty builds trust and answers all of their questions so by the time. They get to the project investment page, where you share the price of your work.
Custom Proposal For Every Single Client
They are already on board, increasing the probability that they will go ahead with the project. This might sound like a lot of work putting together. A custom proposal for every single potential client, and you’re right. That’s why I created a project proposal template that includes everything. We went over it today, and most of the work has already been done for you. You have to go in and change a few things dependent on the client.
This is now available on my website, so if you want to start increasing the percentage of customers, say yes. So working with you, go grab the template now; this project proposal is excellent if you’re getting those enquiries through the door.
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This Stops 90% Off Designers Getting Clients!
We’ve put together some of the most common graphic design mistakes and how you can avoid them.